Naturma was co-founded by entrepreneur and investor, Rakesh Patni and yoga and educational therapist, Shivani Shah in 2016. Educated and raised in Europe, they both fell in love with India in their teenage years. During their brief time in India they embarked on a journey of self-knowledge and together they explored and continue to practice the art and science of living, inspired by the path of Integral Yoga. After 35 years in the West and having lived in several European countries, they followed a call from the heart, took the plunge and moved to India. In 2015, Rakesh, who holds an MBA from Insead, France, and Shivani, having completed her Msc, in Educational Psychology from UCL, London, settled in Mumbai with their young family. A strong aspiration to create a social and ethical business, to effect positive change through helping women in local communities and being kind to the environment led to Naturma - a brand that delivers healthy, natural, organic, sustainable, pollution-free & cruelty-free products. Finally, Rakesh and Shivani feel they have found a perfect match - a balance between their inner aspiration and the outer work! They are excited to deliver innovative, simple solutions to truly delight their customers! AUM
Naturma was created from a simple inspiration: Skincare products should be made with 100% natural ingredients, with zero compromises.
No harsh chemicals, no artificial ingredients, no sulfates.
We believe that Nature offers us everything we could possibly need, from the food we consume daily to the beauty products we apply to keep us looking young and healthy. So we set out to source the finest, purest ingredients and make them accessible, easy to use and easy to understand for our consumers.
At Naturma, we are driven to engineer products that don’t compromise on quality or efficacy.
Naturma seeks to create and promote natural, socially and environmentally aware skincare.
We endeavor to grow with transparency, honesty and integrity – from sustainably sourcing ingredients and crafting our unique products to delivering true delight to our customers and enriching their lives in an natural and organic way.
The inception of Naturma came from the aspiration and belief that business should be a force for positive change and good for the world. Our promise is that we will deliver innovative nature-inspired products using only the finest ingredients.